What does this mean?

9 02 2010

Brooke got a Lucky Magazine (a shopping publication that primes your wife for an expensive trip to the mall) in the mail last week and found this baffling ad for Diesel.

I can’t figure out the message here. Let’s break it down: You’ve got a woman in her underwear taking a picture of her nether regions and a lion watching in the background. The copy says that stupid has balls, and then it encourages the reader to be stupid. So is the woman stupid? Is she photographing her…balls (gross)? What’s up with the lion? Does this make you want to shop Diesel?

I’ve been paying attention to ads and marketing campaigns a lot lately thanks to my new job. I like trying to break things down to discover their message, to look for the images, words and cues that are supposed to make the consumer feel a certain way. Brooke showed me this ad and I couldn’t get it out of my head. It makes me feel confused. What about you?





Feb-ruary

2 02 2010

January flew by for me. I’ve been very busy with the new job. Our full version of our newest program launched yesterday, so I’ve been doing all kinds of stuff to get ready for that. I’m loving the variety of my job, it’s great.

Let’s take a look back at last month’s goals:

-Stick to my new half marathon training schedule |Yep, signed up for the Corporate Cup on March 6 yesterday
-Show my new employers that hiring me was a great decision |After writing and recording our demo video, my boss told me he was proud of himself for hiring me. I told him I was proud of him too.
-Register the Thunderbird |Ran in to some more bureaucratic roadblocks, but this should be done on Wednesday
-Finish at least two of the books I got for Christmas (I got a lot!) |World War Z and Mass Effect Ascension done. Next I’ve got Under The Dome, Evil Genius and The Terror
-Do something awesome for Brooke when she’s not expecting it |Yep
-Get my home office organized |I put together five Ikea bookcases and one drawer cabinet without making a single mistake. That’s epic for me.

I was a bit more conservative last month than usual, didn’t want to take on too much with the new job. Now that I’m in the swing of things, I’ll try for a bit more, so here we go:

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None for me, thank you

27 01 2010

So the ridiculously hyped iPad was announced today. Brooke and I are interested in getting an eReader (specifically, a Nook), but I wanted to see what this Apple Tablet was all about before I pulled the trigger on the eReader. You know, just in case this thing turned out to be as revolutionary as the all the tech blogs said it would be.

It’s not.


Now I’m not “drinking the haterade” as my friend put it, because I am impressed with the device, it just doesn’t make sense to me. It’s an extra large iPod Touch, awkwardly filling the gap between convenient gadget, and productive mobile computer. I think it’s great, but it’s not for me. If you have a smart phone and a laptop, I’d wager it’s not for you either, especially if your phone and laptop are made by Apple.

Overall, I’d say the iPad is not revolutionary, but evolutionary. Our culture seems to be obsessed with owning gadgets that can do everything–It’s not enough to have a phone, it has to microwave your pizza too–and the iPad fits in with that, in fact it pushes that idea further. If you’re just a casual computer user, this could be right up your alley. It does everything you could want it to do. Throw a phone in there (if they have a Skype or Google Voice app, you could probably use it as a phone) and it would be a perfect all-in-one device for someone like my mother-in-law. No program installs, no plugs, there’s not even a keyboard or mouse; it’s a dream come true for your tech illiterate uncle.

Personally, If I’m going to drop $830 (that’s about the price of the high-end model), I want it to do everything I need it to do, and it can’t do that. Here’s my break down:

As an eReader, it wins for color and multi-touch functionality, but loses for battery life (just 10 hours, compared to 10 days with the Nook or 14 with the Kindle). As a laptop, it wins for accessibility and the bajillions of apps already available, not to mention the integration with iTunes and the app store, but it loses on the account that it can’t run the programs I need–Adobe Creative Suite, MS Office, etc.–plus it doesn’t have any of the connections I need–USB, DVD, a monitor input for my graphic tablet, a web camera, etc. As a mobile device it wins for simple portability and usability, but loses because, well, it’s huge compared to a phone running the same apps.

I think this is a good step forward for mobile computing, and I’m interested in what next year’s model will have (built in camera? better battery life? wider screen?). But I have a laptop, a sweet desktop computer I bought back in June, and soon I’ll have an Android-powered smart phone. For me, there’s no logical reason to own one of these.* So it looks like we’ll be getting that eReader after all, even if the only thing it does is (gasp) store thousands of books for my reading pleasure.

*I wrote that sentence to quiet the completely illogical tech geek part of my brain that’s drooling over this thing.

UPDATE--Surprisingly, Gizmodo (a huge iPad hype generator the last two weeks) put up a post called the 8 Things That Suck About The iPad. Some of their reasons are kind of flimsy, but the lack of multi-tasking and flash support are pretty damning for a device that’s supposed to replace your netbook.





A pointless attachment

19 01 2010

I was in GameStop a couple of weeks ago and I saw these:

This was one of those rare occasions when my wife was with me (she abhors that store and all within). She saw me go for them and immediately jumped to question mode.

“What are those? What do they do? Why would you want them?”

“They are extenders for the Wii remote. They turn them into foam swords to make sword fighting feel more realistic. I would want them because it would make sword fighting on Wii Sports Resort awesome.”

To this, Brooke replied with cold, hard reason.

“That’s stupid.”

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The New Gig

17 01 2010

Thought I’d quickly share what I’m doing at my new job. I’m the VP of Marketing for SPAN Enterprises, a web software company. Our new product launched in Beta last Thursday. It’s called UnitWise, a business and client management application for Mary Kay consultants and directors. It’s a comprehensive in-depth program that does all kinds of awesome stuff. The tech team has been working around the clock to get it ready. They’ll be ironing out some kinks over the next couple of weeks before the full version rolls out Feb. 1.

My part in all this was writing and marketing. I wrote everything you see on that site, from the feature blurbs and FAQs, to the script for the video on the demo page (I recorded and narrated it too). You wouldn’t believe all the writing involved in setting up a full-featured site and program! Last week I spent a day writing every single email our system automatically sends users–many of which will only be skimmed at best. I also created Twitter and Facebook pages, and a blog to post updates and tutorials.

This week I’m working on the help text, a monumental task for sure, and I’m going to record a bunch of tutorials for new users. I’m really enjoying my new job; the variety, the excitement of embracing technology and filling a niche, the fact that I get to work from home 90 percent of the time, it’s all good.We’ve got a couple of other programs in the pipeline, and I’ll have to do more writing and marketing for those too.

It’s so great to be out of the gloomy newspaper industry. I’m very thankful for the things I learned at my last job, and I believe I needed to experience some of the things there to get me here, but I haven’t once thought something like “man, X or Y was so much better at my last job.” That, my friends, is a beautiful thing.

So if you could, check out the site and tell your friends. I’ll be writing a lot more over the next few weeks, adjusting things from feedback (I’m redoing that demo video this week, because we have a new logo on the way).

My new coworker has no respect for my personal space

Quick side note: keep those in Haiti in your prayers and thoughts. My little bro is a watercraft engineer in the Army, he and his crew were on their way to the Caribbean when the quake happened and they were immediately reassigned to disaster relief. I’ll post updates on that situation, and what is going on in Haiti from his perspective when I can.